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September 23, 2025Sport Marketing Quarterly0 citations

The Ever Expanding Impact of Technology on Sport Marketing, Part II

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JGJay Gladden

Key Points

  • Technology dramatically reshapes sport marketing, influencing how products are promoted and consumed.
  • Specific technological developments, beyond the Internet, are highlighted and discussed for their marketplace impact.
  • This segment is part of a larger examination of technology's role in sport marketing today.
  • Reader input is invited to enrich the discussion on ongoing changes within the sports industry.

Abstract

Technology is greatly altering the way the sport product is marketed. This second of a two-part segment on the impact of technology on sport marketing, focuses on specific technological developments (other than the Internet) in the sport marketplace. As always, we welcome ideas and data from our readers.

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Cite This Study

Jay Gladden (1996) studied this question.

synapsesocial.com/papers/68d4768331b076d99fa6f2a4https://doi.org/10.1177/106169349600500402
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