Technology is greatly altering the way the sport product is marketed. Over the next two issues, SportMarketBytes will provide the reader with a glimpse of the impact and future ramifications of technological advancements. Part One will highlight the prominence and continual development of the Internet as a source for sport marketing activity. Part Two will focus on technological developments impacting the future of sport marketing. As always, we welcome ideas and data from our readers.
Jay Gladden (1996) studied this question.