SportsMarket Bytes: The Ever Expanding Impact of Technology on Sport Marketing, Part I

Technology is greatly altering the way the sport product is marketed. Over the next two issues, SportMarketBytes will provide the reader with a glimpse of the impact and future ramifications of technological advancements. Part One will highlight the prominence and continual development of the Internet as a source for sport marketing activity. Part Two will focus on technological developments impacting the future of sport marketing. As always, we welcome ideas and data from our readers.