Introduction: Modern science education faces a major challenge in maintaining student interest and motivation, especially in abstract subjects like chemistry. Objectives: To analyze the effect of implementing an ethnochemistry textbook integrated with Augmented Reality (AR) technology on student learning motivation. Methods: A quasi-experimental research design with a non-equivalent control group approach was used in this study. The research sample consisted of 71 grade 10 students divided into an experimental group (n=36) using an ethnochemistry textbook and a control group (n=35) using a conventional textbook. Learning motivation data were collected through questionnaires administered before and after treatment. Results: The results of the descriptive analysis showed that the average learning motivation score of the experimental group (81.90) was significantly higher than that of the control group (71.21). Statistical testing using the Independent Sample t-test showed or revealed that the difference was statistically significant (t(69)=5.798, p<0.05). The results of this study concluded that the implementation of an ethnochemistry textbook integrating local wisdom and AR is effective in increasing student learning motivation. Impact: This research presents an innovative model for the development of chemical materials. Its impact is to provide an empirical basis for curriculum developers and teachers to adopt and design textbooks that integrate cultural elements (ethnoscience) with digital technology (AR) to enhance more engaging and meaningful learning experiences.
Purba et al. (2025) studied this question.