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September 27, 2025International Journal of Accounting and Economics Studies0 citationsOpen Access

Strategic Decision-Making in The Era of Artificial Intelligence:A Multi-Dimensional Evaluation of ‎Opportunities, Challenges and Ethical Concerns

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NKNeeraj KumarSYShashi S. YadavBCBondili Naga Sai Bhavya Charitha

Key Points

  • AI significantly enhances data analysis for strategic decision-making, while also raising ethical concerns.
  • The study highlights the impact of AI on decision-making, revealing crucial issues around transparency and accountability.
  • Mixed-methodology combining quantitative data with qualitative feedback provides a comprehensive view of AI's implications.
  • Greater reliance on AI in healthcare offers operational efficiencies but poses risks to patient privacy and informed consent.

Abstract

This paper explores the impacts of Artificial Intelligence (AI) on strategic business decisions, focusing on the opportunities, hurdles ‎, and ethical aspects associated with embedded AI in organizations. With a mixed-methodology, the study does not rely solely upon ‎quantitative data to assess decision-making consequences influenced by AI and machine technologies, but includes qualitative ‎feedback from business leaders on the ground. The findings imply that while AI significantly enhances data analysis and informs ‎strategic decisions, it also raises issues about transparency, accountability, and whether there may be bias embedded in decisions ‎driven by algorithms. Nowhere is this more apparent than in the healthcare sector, the implications of which are significant as ‎greater reliance on AI can facilitate improving operational efficiencies and patient results, but it also demands robust ‎frameworks to confront the ethical issues around patient privacy and informed consent. Ultimately, this work fuels the debate ‎regarding the transformative effect of AI on business strategy and highlights that the incorporation of ethical considerations cannot ‎be compromised if we are to develop guidelines in this area. These recommendations can help to mitigate AI-related risks and ‎enable responsible AI adoption in the healthcare and other contexts, and pave the way for future research on the emergent ‎technology-strategic management connection‎.

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Cite This Study

Kumar et al. (2025) studied this question.

synapsesocial.com/papers/68d7b3e9eebfec0fc5237017https://doi.org/10.14419/7jyx1a07
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