The essence of financial provision of digital transformation of tourism business

Existing interpretations of financial support are analyzed. The author's interpretation of the financial support of the digital transformation of the tourism business is presented as a sequential process of finding the necessary financial resources, methods of their attraction and use by tourism business entities to improve the technology of formation and implementation of the tourism product in the realities of digital transformations. The definition of digital transformation in tourism is presented as the process of integrating digital technologies into all areas of the tourism business, which transform service markets and lead to significant changes in the management of economic entities, production of services and interaction with clients. The factors that affect the competitiveness of the tourism business are presented. Possible sources of financing for digital transformations are presented: state budget, investments, grants and subsidies, corporate partnerships, bank loans and other borrowed funds, infrastructure funds, internal development funds, international funds and programs, crowdfunding and crowdsourcing, sale of own technologies, specialized funds and programs. The components of financial technologies are disclosed. The advantages and opportunities of blockchain and the cryptocurrency market for the development of tourism are considered. Factors that hinder the implementation of blockchain technology in tourism are presented. It is substantiated that strategies for digitalizing the tourism business should be based on a strong online presence of the service seller, the implementation of online booking systems and payment methods, the use of data analytics, the implementation of a CRM system, the use of innovative technologies, improving cooperation with partners, continuous learning and adaptation to changes. It is proposed to ensure a strong online presence of the seller of tourism services by creating a professional website with its further optimization, adapting the site for all types of devices, activating the presence in social networks, establishing cooperation with online catalogs and booking platforms. It is proposed to use the digitalization of the tourism business to improve operational management, marketing, improve customer service and spread the general experience of organizing travel.