Factors Influencing Entrepreneurial Innovation

The business competition conditions in Indonesia are increasingly dynamic, influenced by economic growth, globalization and technological developments. Product innovation is important to remain competitive in an increasingly complex market. This research examines the factors that influence student entrepreneurial innovation in Indonesia and their impacts. The method used is Systematic Literature Review (SLR) which identifies, assesses and interprets findings from various literature. The research results show that entrepreneurial orientation and product innovation have a positive and significant influence on MSME performance, with entrepreneurial orientation as the dominant factor. Marketing innovation has been proven to increase competitive advantage. The digital era through technology and social media increases sales and profitability. Entrepreneurship education and extracurricular activities also contribute to increasing creativity and innovative skills. The integration of entrepreneurial elements in business, as shown by the case of AvoEats Restaurant, creates customer loyalty and a positive image, which contributes to improving the financial performance of business actors.