Use of Data Products for an Omni Channel Retail Integration to Enhance Customer Experience and Boosting Efficiency

The evolution of retail from traditional brick-and-mortar stores to complex omni-channel ecosystems presents both opportunities and challenges for retailers.This paper investigates how data products facilitate seamless integration across online and offline retail channels, enhancing customer experience and operational efficiency.By leveraging data products, retailers can create a cohesive customer journey, optimize inventory management, and streamline operations.This study provides a comprehensive literature review, examines the role of data products in omni-channel retail, and highlights case studies demonstrating successful integrations.