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The impact of generative AI on e-commerce is profound. It has significantly improved the understanding of user intent and serves as a comprehensive product knowledge graph. However, the most substantial disruptions are yet to come, partic- ularly through the rise of autonomous agents. In this talk, I will outline a tentative path toward a future where e-commerce not only offers an unparalleled customer experience but also thrives in a world dominated by generative AI and autonomous agents.
Haixun Wang (2024) studied this question.