Analytical Study to Develop Effective Model for Indian E-retailers and Explore Ideas and Strategies to Eliminate Monopoly and Duopoly from the Indian Digital Market

The primary purpose of the article is to acquire quantitative data on the reality of internet shopping in India in order to explain the growth of the industry and its impact on small capital retailers.The emergence of digital commerce has elevated the market heights.It creates an entire new economy to the whole society that has abundant resources to change the way the business activities.in this article, an attempt has been made to show that in a developing country India their has been tremendous development in digital sector, but even after this digital trade is far away from the small retailers.The prime reason for this lack of resources, digital obstacles, and most importantly big players of the market, therefore small retailers who are backbone of the economy , needed a business model through which they can take their businesses to the digital market and such ideas and strategies should be developed to eliminate dominance of big market players like Flipkart, Amazon, swiggy zomato etc.