The adoption of artificial intelligence has risen, yet research on its impact on innovation processes between actual businesses remains sparse. This research fills the present gap by investigating ten workers from a tech startup who utilize artificial intelligence tools in operational and creative activities. The paper analyzes business-related AI functionality through a qualitative analysis of ten tech start-up employees. The examination reveals that AI produces significant enhancements in problem resolution by executing mundane actions while analyzing large datasets to deliver data-driven suggestions to users. The interview respondents mentioned that AI’s role in diminishing supply chains is 15%, while allowing AI to manage customer service without employee engagement in 80% of interactions. The implementation costs, along with data dependency and occasional contextual blindness in AI systems, represented some of the problems in this system. Analysis demonstrated that AI tools enable the development of innovative concepts and challenge established viewpoints, prompting participants to create a gamified loyalty system and dynamic content planning. Participants in the study emphasized the need for human involvement to refine AI-based insights, recognizing how human imagination complements AI capabilities effectively. The work enhances academic discussions about AI-related problem-solving and creativity while offering specific business-related recommendations for implementation. The recommendations begin with establishing initial experimental programs, while providing support for employee’s skills development, and fostering strong alliances between technical AI personnel and professional subject matter experts. Research topics focused on AI application fields and the anticipated impacts on company decision-making, as well as the ethical ramifications, need further exploration. This research confirms the revolutionary potential of artificial intelligence systems for problem-solving methods, but requires proper execution, along with human supervision, to fully realize their advantages.
Hajj et al. (2025) studied this question.