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August 14, 20241 citationsOpen Access

Auto-bidding and Auctions in Online Advertising: A Survey

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GAGagan AggarwalABAshwinkumar BadanidiyuruSBSantiago Balseiro

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Abstract

In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this autobidding and cover a range of topics in this area, including bidding algorithms, equilibrium analysis and efficiency of common auction formats, and optimal auction design.

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Cite This Study

Aggarwal et al. (2024) studied this question.

synapsesocial.com/papers/68e5c747b6db64358755d853https://doi.org/10.48550/arxiv.2408.07685
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Robust Auto-Bidding Strategies for Online Advertising2024 · 3 citations
  2. 2Vulnerabilities of Single-Round Incentive Compatibility in Auto-bidding: Theory and Evidence from ROI-Constrained Online Advertising Markets2024 · 1 citations
  3. 3The Genesis of Auction Design in Online Advertising2024
  4. 4Lightweight Auto-bidding based on Traffic Prediction in Live Advertising2025
  5. 5Sponsored Search Auction Design Beyond Single Utility Maximization2024