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In the era of globalization, international harmonization of trademark law is essential. At the same time, the emergence of cutting-edge technologies such as AI and blockchain has completely provided a new solution to trademark protection and management, while also challenging the existing legal framework. These technologies require cross-border cooperation to effectively harmonize trademark law. This article examines the role of innovative technologies in enhancing international harmonization of trademark law, with a focus on improving trademark protection and administration. This paper combines legal analysis, technology assessments and case studies to explore the impact of these technologies on international harmonisation. The study aims to answer the following key questions: How do current challenges in international trademark harmonization affect global cooperation? What is the potential of technology to solve these problems? The expected conclusion is that innovative technologies can significantly simplify international harmonization of trademark law, facilitate cross-border cooperation and strengthen legal frameworks. This paper may help to advance global IP protection and provide new insights into international trademark law harmonization, contributing to a more cohesive and efficient global IP landscape.
Xiaozhu Jin (2024) studied this question.