Methodological principles of research of tourist-recreational potential of territorial communities, that unlike existing, are considered in the article, includes the estimation to activity of tourist-recreational sphere of regions; analysis of payment tourist recreational sphere in the economy of communities; an exposure of ponderability of factors of influence is on forming and increase of potential of tourist-recreational sphere of territorial communities.The basic problems of complex evaluation of tourist potential of territorial communities are educed in present tense; expediency and necessity of quantitative evaluation of tourist attractiveness are well-proven at the level of society, sphere or certain region; the model of evaluation of potential of tourist industry is offered on the different levels of his realization.Certainly, that a main task for development of industry of tourism in territorial communities is determination of effective methodical principles in relation to the estimation of resource potential of recreational-tourist territories for the sake of providing of the balanced development of territories are in harmony with nature and maintenance of natural resources.In the modern world tourism becomes the important socio-economic phenomenon and is considered one of the most perspective forms of development of society.Role of sphere of tourism it is difficult to over-estimate in economic, social and cultural development of both country and every separate region.She presents the difficult dynamic system, that straight or mediated combines various industries Журнал «Наукові інновації та передові технології» № 6(34) 2024 (Серія «Управління та адміністрування», Серія «Право», Серія «Економіка», Серія «Психологія», Серія «Педагогіка»)306 of economy, co-operates with the organs of state administration and influences on all spheres of vital functions of man.The various orientation of vectors of influence of tourism on the vital functions of society embraces the economic, sociocultural and ecological constituents of tourist activity, that is why development of this sphere is an original impulse for providing of the economy growing, achievement of social stability, cultural and educational becoming of society and others like that.n the other hand, a sphere of tourism is very sensible to influence of many factors the recreation of that stipulates corresponding changes.The special influence on functioning of tourist activity is rendered by innovations that can substantially change technology of development and grant of tourist services.In this context priorities of development will depend on success of processes of forming of regional politics of innovative development, necessity of study of that, next to the exposure of conformities to law and regional specific, predetermine expediency and timeliness of conducted researches.
Lutkovska et al. (2024) studied this question.