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This study explores factors impacting green vehicle fuel purchase intentions among 469 consumers in Bandung, Indonesia.Drawing on TPB and ISS models, the impact of environmental concern and knowledge on intentions is examined, with environmental beliefs as a proposed mediator.Results of the PLS-SEM analysis revealed that environmental concern and beliefs positively predicted intentions, while knowledge did not.Further, beliefs partially mediated the links from concern and knowledge to intentions.By illuminating this mediating role of pro-environmental beliefs, the research provides valuable practical insights into effectively promoting the adoption of eco-friendly fuels through engendering consumer confidence and trust.
Arry Widodo (2024) studied this question.