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This research is an Explanatory Research that aims to analyze the effect of e-service quality and price on loyalty through customer satisfaction on the Klik Indomaret application. This research uses a nonprobability sampling technique with a purposive sampling method. The number of samples used in the study was 212 respondents. The data source used in this research is primary data obtained by distributing questionnaires online to respondents who are users of the Klik Indomaret application. Data analysis method using path analysis with the Statistical Program For Social Science (SPSS) program. The results showed that e-service quality has a significant effect on satisfaction. Price has a significant effect on customer satisfaction. Customer satisfaction has a significant effect on customer loyalty. E-Service quality has a significant effect on loyalty. Price has a significant effect on loyalty. E-Service quality has a significant effect on loyalty through customer satisfaction. Price has a significant effect on loyalty through customer satisfaction.
Yulisetiarini et al. (2024) studied this question.