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May 31, 2024Journal of Islamic marketing3 citations

Enabling Islamic internet-only banks acceptance: an empirical analysis of the UTAUT framework and Islamic compliance

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RYRizaldi YusfiartoISIndri SuprianiLMLu’liyatul Mutmainah

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Abstract

Purpose The purpose of this study is to explore a theoretical model using the unified theory of acceptance and use of technology framework by adding Islamic compliance (IC) and security assurance to build antecedents of intention to use Islamic internet-only banks (IIOBs) in Muslim youth. Design/methodology/approach This study involved 262 Muslim youths from several Islamic communities in Indonesia. The analysis was conducted using partial least squares structural equation modelling (PLS-SEM). Moreover, PLS techniques such as the variance accounted for (VAF) were used to verify the statistical analysis of findings. Findings The findings show that effort expectancy (EE) and online social influences (OSI) strongly correlate with the intention to use IIOBs. In addition, user reviews (online reviews) are proven to form a solid social influence and impact consumer decision-making. Finally, IC and security assurance are still critical factors in the IIOBs acceptance. Practical implications Practically, IIOB providers need to strengthen information about performance, accessibility, security and benefits when running service applications. Providers must show their strengths and advantages compared to the traditional banks in various service lines. Besides, providers are expected to be more careful regarding IC applications in their products and services. Originality/value This study considers the effects of OSI, EE, security and IC as the unique characteristics of Muslim youth in using the IIOBs. In particular, the significance of IC and OSIs provides a valid picture of the pathways of acceptance creation towards IIOBs.

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Cite This Study

Yusfiarto et al. (2024) studied this question.

synapsesocial.com/papers/68e6762bb6db643587600839https://doi.org/10.1108/jima-02-2022-0057
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