Research on the Development Strategy of Cross-border E-commerce in China Under the Background of Digital Trade

With the rapid development of digital trade, China's cross-border e-commerce is facing unprecedented opportunities and challenges. This paper aims to analyze the development status of China's cross-border e-commerce in the context of digital trade, and draw on international experience to put forward targeted development strategies. The paper first defines the concept of digital trade and cross-border e-commerce, and then analyzes the current situation and existing problems of China's cross-border e-commerce in detail. Then, through the reference of international experience, it proposes the development strategies of the government, enterprises and industry, and prospects the future development trend of China's cross-border e-commerce.