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April 30, 2024Korean Journal of Sports Science1 citations

A Study of the Golf Industry Post-COVID-19 using Big Data Analytic: Focusing on Generation MZ

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SKSoon-Young Kim

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Abstract

The purpose of this research is to explore the current situation of the golf industry, which is experiencing another change with the end of the COVID-19, and the generation MZ based on keywords through text mining analysis. With one of the text mining softwares, Textom, online text data was collected by inputting

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Soon-Young Kim (2024) studied this question.

synapsesocial.com/papers/68e6ccfeb6db64358764a882https://doi.org/10.35159/kjss.2024.4.33.2.193
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