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Price comparison websites are meant to compare the prices of goods and services from a variety of sources, assisting consumers in making decisions to purchase things that will save them money online. Given their hectic lifestyles, especially those who live in cities, most customers prefer to acquire their necessities online because it saves them time. Furthermore, consumers always look for the lowest price when purchasing things; thus, by utilizing a price comparison website, users do not have to drive from shop to shop only to compare the prices given by different stores for the same product. They may just check it on the price comparison website and select where they should buy the things
Gowda et al. (2024) studied this question.