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This paper embarks on an in-depth exploration of the distinct features within the realm of entertainment marketing, with a specific focus on scrutinizing the strategy selection and implementation effectiveness of Yili Low-lactose Nutrition Milk as a case study. By delving into a detailed analysis, the objective is to provide a comprehensive understanding of the potential influence exerted by entertainment marketing on both enterprise brand construction and the enhancement of market share. This research endeavors to offer valuable insights that extend beyond the surface, thereby contributing meaningful guidance for the future formulation of more innovative and efficacious marketing strategies. Through this examination, the paper aspires to shed light on the intricate dynamics and nuanced considerations that underpin the success of marketing initiatives in the contemporary business landscape.
Ziqi Shang (2024) studied this question.