Content Analysis of Drama Promos: Exploring Instances of Violence Against Women across three Leading Pakistani TV Channels

This study investigates the portrayal of violence against women in Pakistani TV drama promos, employing Bandura’s Social Cognitive Theory. A quantitative content analysis of drama promos from three channels was conducted. The study revealed a staggering prevalence of violence, with 97% of the promos featuring some form of violence against women. In a bid to determine the frequency of foul language across all the channels, only 1% was found. The analysis also revealed that the overwhelming majority of violence took place in domestic settings, accounting for 77 percent of all cases. 8% of the cases and intimate partners and relative females were often the perpetrators or victims of violence, accounting for 40 percent. 4% and 23. respectively, it was observed in 2 out of 100 instances, and 2 out of 100 instances, respectively. These results provided further evidence of the pattern of physical violence portrayed in these channels, which indicated the violent portrayal of women.