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This qualitative case study explores the efficacy of digital marketing (DM) techniques in Malaysian Small and Medium Enterprises (SMEs) within the technology sector. Employing semi-structured interviews with digital marketing specialists in Kuala Lumpur, the study, grounded in an interpretivist philosophy, aims to uncover challenges in DM implementation, assess its impact on product promotion, and identify tools enhancing effectiveness. Thematic analysis reveals trends, topics, and insights crucial for SMEs. Emphasizing data-driven decision-making and agility, the research underscores the significance of DM for SME success in Malaysia's evolving digital landscape. Recommendations address obstacles, fostering wise DM use and long-term competitiveness.
Nurlan et al. (2024) studied this question.
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