Marketing and psychological analysis based on big data perspective

In the contemporary world, as technology keeps advancing, there exists a trend that big data is becoming increasingly prevalent. Under the current circumstance, the influence of big data can be easily found in various aspects, thus, leading the public to a more convenient and efficient society. There is a rising number of firms and universities that utilize such techniques in the process of monitoring. This paper draws particular attention to the advantages and challenges of big data in the perspective of marketing regarding data regulatory transparency and market sales together with the psychology of consumers and undergraduates so as to stress the importance and drawbacks of big data by reviewing prevenient studies. This research has concluded that big data reveal its benefits and shortcomings from the perspective of marketing, and transparency control could be a very useful point to build customers trust in the future. Also, consumers and college students psychology also require big data and also the control after using them.