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December 19, 2025Deleted Journal

Impact of E-commerce on Traditional Retail

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Authors

MSMadhabendra Sinha

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Overview

Analysis reveals e-commerce impacts customer retention and competition for traditional retail, suggesting adaptation strategies in the digital era.

Key Points

  • The aim is to evaluate the impact of e-commerce on traditional retail in India and investigate adaptation strategies.
  • Analysis of online platforms like Amazon and Flipkart
  • Review of traditional retailers such as kirana shops and street vendors
  • Evaluation of adaptation strategies including digital payments and improved customer service
  • E-commerce enhances customer retention through better pricing and convenience
  • Traditional retailers face increased competition and margin pressure
  • Some retailers adapt by joining online platforms while many struggle with resources and digital knowledge

Cite This Study

Madhabendra Sinha (2025) studied this question.

synapsesocial.com/papers/69449a992f0218eca95088b7https://doi.org/10.62823/ijarcmss/8.4(i).8212
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