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July 27, 2023Science313 citations

Asymmetric ideological segregation in exposure to political news on Facebook

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SGSandra González‐BailónDLDavid LazerPBPablo Barberá

Key Points

  • This research examines whether Facebook facilitates ideological segregation in the consumption of political news.
  • Analyzed aggregated data for 208 million US Facebook users during the US 2020 election.
  • Compared potential exposure to political news, actual exposure, and user engagement.
  • Assessed the presence of misinformation using Meta’s Third-Party Fact-Checking Program.
  • High levels of ideological segregation were found, increasing from potential exposure to actual engagement.
  • A significant portion of the news consumed was exclusively conservative, with a lack of equivalent liberal content.
  • Most identified misinformation was found within the predominantly conservative news ecosystem.

Abstract

Does Facebook enable ideological segregation in political news consumption? We analyzed exposure to news during the US 2020 election using aggregated data for 208 million US Facebook users. We compared the inventory of all political news that users could have seen in their feeds with the information that they saw (after algorithmic curation) and the information with which they engaged. We show that (i) ideological segregation is high and increases as we shift from potential exposure to actual exposure to engagement; (ii) there is an asymmetry between conservative and liberal audiences, with a substantial corner of the news ecosystem consumed exclusively by conservatives; and (iii) most misinformation, as identified by Meta’s Third-Party Fact-Checking Program, exists within this homogeneously conservative corner, which has no equivalent on the liberal side. Sources favored by conservative audiences were more prevalent on Facebook’s news ecosystem than those favored by liberals.

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Cite This Study

González‐Bailón et al. (2023) studied this question.

synapsesocial.com/papers/695e7f5899e43eebba7fd2d2https://doi.org/10.1126/science.ade7138
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