Abstract: This abstract discusses the concept of Serbian soft power and its perceived implications for Croatia. It identifies Serbian turbo folk music, the Serbian Orthodox Church, and Serbian cultural centers as instruments of this soft power. The abstract also mentions the use of the Serbian minority in Croatia for promoting Serbian soft power and expresses concern about the concept of "Srpski svet" ("Serb World"), which is described as a term for Serbia's soft power. The Serbian Academy of Sciences and Arts is presented as an ideologue of propaganda. The "Srpski svet" is perceived in some Croatian circles as an attempt to expand Serbian influence, weaken national identities, and destabilize other states, potentially hindering Croatian interests and contributing to distrust between the two countries.
Marko Šarić (2025) studied this question.