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January 22, 20260 citations

Correlation Analysis of Efforts to Overcome Online Fraud by the Tokopedia E-Commerce Platform on Platform Usage Decisions

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MPmuhammad cahyadi putra

Key Points

  • This research examines the link between Tokopedia's anti-fraud measures and user decisions to engage with the platform.
  • Quantitative research design was used.
  • Data collection included questionnaires, documentation, and literature studies.
  • Quota sampling determined the sample size.
  • A positive correlation was found with R2 value of 0.345, indicating that fraud prevention efforts impact usage decisions by 34.5%.
  • The B Coefficient value of 0.636 shows a strong relationship between anti-fraud efforts and user decisions.

Abstract

This study aims to determine whether there is a relationship between efforts to combat online fraud by the Tokopedia E-Commerce platform and the decision to use the platform by Tokopedia Users. The type of research used is quantitative research with data collection methods used, namely questionnaires, documentation, and literature studies. The sample used is Quota Sampling. The results of the study show that (1) There is a positive and significant correlation, based on the determination coefficient value (R2) is R2 = 0,345. The variable decision to use the platform is associated with 34,5% in the variable efforts to combat online fraud. (2) The value of the B Coefficient for the total X of 0,636 indicates that this relationship is quite strong between efforts to combat online fraud and the decision to use the platform. Therefore, the alternative hypothesis (Ha) is accepted, while the null hypothesis (H0) is rejected.

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muhammad cahyadi putra (2025) studied this question.

synapsesocial.com/papers/6971bdad642b1836717e253fhttps://doi.org/10.21831/informasi.v55i2.84697
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