AI-Driven Exploration of Public Perception in Historic Districts Through Deep Learning and Large Language Models

Artificial intelligence is reshaping approaches to architectural heritage conservation by enabling a deeper understanding of how people perceive and experience historic built environments. This study employs deep learning and large language models (LLMs) to explore public perceptions of the Qinghefang Historical and Cultural District in Hangzhou, illustrating how AI-driven analytics can inform intelligent heritage management and architectural revitalization. Large-scale public online reviews were processed through BERTopic-based clustering to extract thematic structures of experience, while interpretive synthesis was refined using an LLM to identify core perceptual dimensions including Hangzhou Housing & Residential Choice, Hangzhou Urban Tourism & Culture, Hangzhou Food & Dining, and Qinghefang Culture & Creative. Sentiment polarity and emotional intensity were quantified using a fine-tuned BERT model, revealing distinct affective and perceptual patterns across the district’s architectural and cultural spaces. The results demonstrate that AI-based textual analytics can effectively decode human–heritage interactions, offering actionable insights for data-informed conservation, visitors’ experience optimization, and sustainable management of historic districts. This research contributes to the emerging field of AI-driven innovation in architectural heritage by bridging computational intelligence and heritage conservation practice.