At the 2025 ECIM data management conference in Haugesund, Norway, Oil IT Journal editor attends a hands-on exercise in running OSDU the Open Software Data Universe. The "multi-billion dollar" open source project gets a cheap-and-cheerful presentation. Logging into the development environment was big fail for many. Once in, the experience involved scrolling through Python scripts waiting for stuff to complete. The "technical" part was described appropriately, as "marketecture" a mix of marketing and architecture.
Neil McNaughton (2025) studied this question.