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February 8, 2026International Journal of Event and Festival ManagementOpen Access

Experiencing Carnival in Brazil: participation, motivations and outcomes

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Authors

GRGreg RichardsTilburg UniversityLMLenia MarquesErasmus University Rotterdam

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Overview

Analysis evaluates Carnival experiences and satisfaction outcomes in Brazil, highlighting motivations for participation.

Key Points

  • The research aims to evaluate Carnival participants' experiences in Brazil and examine how these affect satisfaction and the intention to return.
  • Online surveys distributed to 1,553 respondents via email and social media.
  • Utilized the Event Experience Scale (EES) to analyze dimensions of participant experiences.
  • Compared experiences across different locations and modes of participation.
  • Significant differences in Carnival experiences based on location, with larger cities offering more spectacular events.
  • Motivations for attending Carnival significantly influenced participant experiences and satisfaction levels.
  • Limited differences in satisfaction observed across demographics such as age and sex, but group participation impacted outcomes.

Cite This Study

Richards et al. (2026) studied this question.

synapsesocial.com/papers/698828410fc35cd7a88479cdhttps://doi.org/10.1108/ijefm-09-2025-0138
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