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February 11, 2026Journal Of Vacation Marketing0 citations

Children's criteria in family vacation attraction choice

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AAAmin ArefiMTMohammad TalariZZZeinab Zaremohzzabieh

Key Points

  • The research aims to understand how children aged 8–12 impact family vacation decisions in an urban Iranian environment.
  • Conducted semi-structured interviews with twenty-five children in Tehran Province.
  • Applied thematic analysis to identify decision-making criteria and subcategories.
  • Employed Stepwise Weight Assessment Ratio Analysis to assess the importance of criteria.
  • Identified 14 decision-making criteria and 48 subcategories reflecting children's preferences.
  • Found that emotional and experiential factors significantly influence family travel choices.
  • Developed a Hybrid Child–Family Tourism Decision Model to illustrate the collaborative decision-making process.

Abstract

This study explores how children aged 8–12 influence family vacation decisions in an urban Iranian context. Twenty-five children from Tehran Province participated in semi-structured interviews until no new themes emerged. Thematic analysis identified 14 decision-making criteria and 48 subcategories reflecting children's preferences and evaluative processes. Guided by Robin's Family Destination Choice-Sets Model, the findings indicate that children exert the strongest influence through experiential feedback, particularly emotionally memorable and sensory-rich aspects of past vacations. The Stepwise Weight Assessment Ratio Analysis method was applied to determine the relative importance of each criterion, confirming that experiential and emotional factors dominate children's contributions to family travel decisions. The study adapts Robin's model to a child-inclusive and culturally specific context, illustrating how Iranian families balance rational planning with affective responses. The Hybrid Child–Family Tourism Decision Model was developed to conceptualize decision-making as a dynamic, collaborative process rather than a linear, parent-dominated pathway. Given the exploratory design and localized sample, the findings are culturally specific, and future research should examine diverse family structures and regions in Iran. These results provide practical guidance for tourism providers and destination planners to design child-centered experiences that emphasize nature-based activities, sensory engagement, and culturally relevant learning opportunities.

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Cite This Study

Arefi et al. (2026) studied this question.

synapsesocial.com/papers/698c1cd3267fb587c655f822https://doi.org/10.1177/13567667261416123
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