This study analyzes the impact of 360° panoramic imaging on the documentation of heritage sites, using a SWOT analysis. A multi-method approach was adopted, combining a review of scholarly literature and institutional reports, expert interviews, user surveys, and hands-on testing of three widely used platforms: Kuula, 3DVista, and Pano2VR. The findings demonstrate that 360° imaging significantly improves visual engagement and spatial understanding, particularly in educational and public outreach contexts. However, challenges remain in terms of data integration, navigation, and long-term digital preservation. Platforms such as 3DVista and Pano2VR offer extensive features and advanced media integration, but their complexity and cost make them less accessible to smaller institutions. Conversely, Kuula was found to be more accessible and user-friendly, though it offers fewer customization options. This study adds to the growing body of literature by applying a SWOT lens to evaluate not just the technical capabilities but also the strategic usability of 360° tools in heritage documentation. It highlights key gaps in data management and cross-platform functionality, calling attention to the need for standardization and training. Future research should explore hybrid models that integrate panoramic imaging with high-precision technologies such as LiDAR and immersive media (VR/AR), aiming to enhance both accuracy and public engagement in digital heritage preservation.
Sahahiri et al. (2026) studied this question.