Today, the tourism industry has emerged as one of the most significant and influential drivers of the economy in every country and society. This impact is dependent on the removal of borders, improvement of transportation systems, and the integration of modern technologies such as artificial intelligence with this industry. The removal of boundaries refers to globalization, which is inherently linked to the security conditions, political stability, cultural-tourism attractions of the host country, and the ease of accommodation and mobility of tourists. The globalization of this industry is an exceptional opportunity for societies to enhance their economic growth, improve the quality of life for their citizens, and elevate the level of services provided to tourists. One of the most critical contemporary means of achieving globalization in the tourism sector is undoubtedly effective, strategic, and well-planned advertising, with social media and virtual platforms serving as its most influential tools. Therefore, it can be concluded that the globalization of the tourism industry has a direct and positive relationship with economic growth.
Elnaz Barazandeh (2025) studied this question.