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February 17, 2026

A Comparative Study between China and Abroad: BookTok, an Effective Way in Converging Traditional Reading with the Digital Media?

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BLBingNan Li

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Overview

Comparative analysis of BookTok practices reveals cultural differences in reading engagement across contexts, implying distinct emotional dynamics.

Key Points

  • This study aims to explore how BookTok mediates reading practices differently in China and abroad.
  • Conducted a mixed-methods comparative design analysis of BookTok content from China and abroad.
  • Utilized remediation theory to conceptualize videolized reading as a platform-specific practice.
  • Examined audiovisual storytelling associated with reading in different cultural contexts.
  • Found that Chinese BookTok focuses on instructional and knowledge-oriented practices.
  • Revealed that international BookTok prioritizes emotional engagement and affective storytelling.
  • Identified that remediation processes in digital reading are influenced by distinct cultural logics.

Cite This Study

BingNan Li (2026) studied this question.

synapsesocial.com/papers/699405bb4e9c9e835dfd690chttps://doi.org/10.1051/shsconf/202622901005/pdf
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