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February 19, 2026Substance Use & Misuse0 citations

Exploring #Zyn-Related Video Content Posted by Zynfluencers on TikTok

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SASamia AminSASamia AminWBWayne Buente

Key Points

  • The aim is to evaluate how different types of influencers can convey health information about nicotine products effectively.
  • Analyzed video content created by influencers on TikTok about Zyn products.
  • Categorized influencers into macro, micro, and nano types based on follower count.
  • Examined audience engagement metrics to assess effectiveness of health communication.
  • Macro influencers delivered accurate health messages about nicotine products.
  • Micro and nano influencers successfully increased audience interaction.
  • Engaging with different influencer types may help address misconceptions about Zyn products.

Abstract

This study suggests that macro influencers can be utilized to deliver accurate health information about nicotine products, while micro and nano influencers can be strategically engaged to boost audience interaction and communicate health risks, thereby addressing a wider audience and potentially reducing the appeal and misuse of Zyn products.

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Cite This Study

Amin et al. (2026) studied this question.

synapsesocial.com/papers/6996a879ecb39a600b3ef325https://doi.org/10.1080/10826084.2026.2624783
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