Abstract Globalisation in the twenty-first century has emerged as a powerful force reshaping cultural practices, social structures and economic relations across societies. This paper examines the continuous influence of globalisation on tradition, with specific reference to the Indian social context, while moving beyond simplistic arguments of cultural homogenisation. Drawing on key theoretical perspectives, including cultural flows, modernity and glocalisation, the study analyses how global and local forces interact to transform traditions rather than merely erode them. The paper engages with critical debates on power, representation and inequality, highlighting the marginalisation of subaltern voices, indigenous knowledge systems and tribal communities within dominant models of global development. Particular attention is given to the changing experiences of women, children and families, as well as the decline of traditional cultural practices such as handicrafts, folk arts, clothing and food traditions under market-driven globalisation. The discussion also explores cultural hybridisation in everyday life, evident in festivals, cinema and consumption patterns, alongside the growing influence of westernisation, technology and artificial intelligence on cultural labour and employment. By incorporating sociological analysis and literary representation, the paper presents a balanced assessment of globalisation’s positive and negative impacts. It argues that while globalisation has intensified inequalities and cultural displacement, it has also generated new spaces for adaptation, resistance and cultural renewal. The study concludes that the future of tradition depends on inclusive policies, ethical engagement with technology and recognition of cultural diversity as a vital component of sustainable global development.
Aditya Singh (2026) studied this question.