Abstract In this article, we show how our model of target audience orientation can be used for writing texts in Plain Language. The model describes target audience orientation as a text quality feature that encompasses the dimensions of comprehensibility, attractiveness and honesty. Of course, texts in Plain Language – like texts in general – should be understood by their target audience. However, texts that are orientated towards their target audience are also read (further) with pleasure (they are attractive) and are ultimately useful (they are honest). This ideal can be approached by keeping the target audience of a text in mind, considering general writing practice and paying attention to the coherence of texts.
Burkhalter et al. (2026) studied this question.