Purpose This paper aims to present the adaptive business education framework (ABEF) as a response to the evolving global challenges in business education. ABEF provides a comprehensive framework to enhance workforce readiness, foster adaptability and equip students with future-centric competencies by integrating foundational learning theories, applied learning frameworks and macro-environmental influences. Design/methodology/approach This study uses a conceptual research approach that synthesizes existing theories such as universal design for learning, constructivist learning theory and experiential learning theory to identify their potential for improvements in addressing rapid educational and workforce transformations. The paper develops ABEF by incorporating three key components: adaptive learning environments, dynamic experiential pathways and future-centric competency development while acknowledging cross-cultural and international learning contexts. Findings The proposed framework integrates and updates traditional frameworks by emphasizing real-time adaptability, experiential learning and competency-based development. ABEF aligns with the increasing demand for personalized learning experiences, technology integration and institutional flexibility. Originality/value ABEF offers a novel approach to business education internationally by combining theoretical foundations with actionable strategies for curriculum design, student engagement and workforce preparation. By synthesizing existing frameworks and integrating complementary elements, ABEF provides a holistic and adaptable structure to meet the challenges posed by globalization, technological advancement and demographic shifts in higher education. This conceptual framework contributes to both academic scholarship and practical policy recommendations for business schools.
Alstete et al. (2026) studied this question.