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Synapse
February 26, 20260 citationsOpen Access

Marketing AI: Introduction - The AI Revolution in Marketing

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OIOleh Ivchenko

Key Points

  • The aim is to explore how artificial intelligence is revolutionizing marketing approaches and consumer interactions.
  • Literature review on AI applications in marketing
  • Analysis of case studies demonstrating AI's effectiveness
  • Assessment of changes in consumer behavior due to AI
  • AI enhances personalization in marketing campaigns
  • Increased efficiency in targeting consumer preferences
  • Businesses adopting AI report higher engagement rates

Abstract

Research article from Stabilarity Research Hub: Marketing AI: Introduction - The AI Revolution in Marketing

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Cite This Study

Oleh Ivchenko (2026) studied this question.

synapsesocial.com/papers/699fe32295ddcd3a253e6c80https://doi.org/10.5281/zenodo.18752842
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