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February 26, 20260 citationsOpen Access

Adoption Rates and Performance Benefits of Mobile Payment Systems Among Small Businesses in Nairobi, Kenya: An Ethnographic Study

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KOKivutha Ojwang

Key Points

  • To investigate the adoption rates and perceived benefits of mobile payment systems among small businesses in Nairobi.
  • Conducted participant observation of small business owners
  • Performed semi-structured interviews with selected business owners
  • Analyzed qualitative data to understand experiences and challenges
  • Over 60% of small business owners utilize mobile payment systems
  • Adoption driven by convenience and cost savings from reduced cash handling risks
  • Key benefits include lower transaction fees and improved customer satisfaction

Abstract

Mobile payment systems have become increasingly prevalent in urban areas of Kenya, particularly among small businesses seeking more efficient and secure transaction methods. The research employs participant observation and semi-structured interviews with a purposive sample of small business owners, focusing on understanding their experiences and challenges related to mobile payment technology adoption. Mobile payment system adoption rates among small businesses in Nairobi were found to be higher than expected, with over 60% of respondents using these systems for daily transactions. This significant uptake was driven by the perceived convenience and cost savings associated with reduced cash handling risks. Small business owners in Nairobi perceive mobile payments as a viable alternative to traditional payment methods, citing factors such as lower transaction fees, improved financial management, and enhanced customer satisfaction as key benefits. Policy makers should consider supporting the development of more robust mobile payment infrastructure to further facilitate adoption among small businesses, while also offering training programmes to address potential technical barriers.

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Cite This Study

Kivutha Ojwang (2002) studied this question.

synapsesocial.com/papers/699fe32295ddcd3a253e6cf5https://doi.org/10.5281/zenodo.18759445
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Mobile Payment Systems and Street Vendors in Nairobi: Adoption Patterns and Economic Gains Analysis2002
  2. 2Mobile Payment Systems in Nairobi's Informal Settlements: Growth and Financial Inclusion Analysis2000
  3. 3Mobile Payments in Nairobi's Urban E-Commerce Landscape: An Adoption and Effectiveness Assessment2003
  4. 4Adoption Rates and Benefits Assessment of Digital Payment Systems among Senegalese Food Retailers in Kenya: A Mixed-Methods Study on Financial Liquidity Impact2010
  5. 5Adoption Rates of Digital Payment Systems in Rural Kenyan Markets: An Economic Impact Assessment2003