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February 26, 20260 citationsOpen Access

Mobile Banking Adoption Among Youth Entrepreneurs in Lagos Informal Markets: A Qualitative Exploration

COChinenye Eunice OkonkwoFOFunmilayo Ogunley

Key Points

  • This research aims to explore the factors influencing mobile banking adoption among youth entrepreneurs in Lagos's informal markets.
  • Conducted semi-structured interviews with 30 youth entrepreneurs
  • Employed qualitative research methods for data collection
  • Analyzed data using thematic analysis
  • Identified convenience and cost-effectiveness as key benefits of mobile banking
  • Noted challenges like limited digital literacy and security concerns
  • Highlighted the potential for increased adoption through targeted training and enhanced security measures

Abstract

Mobile banking services have gained traction globally, yet their adoption among youth entrepreneurs in informal markets remains underexplored. Qualitative research methods were employed including semi-structured interviews with 30 youth entrepreneurs in Lagos. Data was analysed using thematic analysis. A key theme identified was the perceived convenience and cost-effectiveness of mobile banking; however, challenges such as limited digital literacy and security concerns were also prevalent among participants. Despite these challenges, there is significant potential for increased adoption with targeted training programmes and improved security measures. Policy makers should consider implementing education initiatives to enhance digital literacy within the youth entrepreneur community. Financial institutions could improve their services by offering user-friendly interfaces and enhancing safety features.

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Cite This Study

Okonkwo et al. (2002) studied this question.

synapsesocial.com/papers/699fe37b95ddcd3a253e75a1https://doi.org/10.5281/zenodo.18755780
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