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February 27, 20260 citationsOpen Access

Adoption Rates of Digital Payment Systems in Rural Kenyan Markets: An Economic Impact Assessment

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MKMwangi Kibet

Key Points

  • This research aims to assess how digital payment systems are adopted in rural Kenyan markets and their economic effects.
  • Mixed-methods approach including quantitative surveys and qualitative interviews
  • Surveys assessing user perception of convenience and security
  • Interviews for deeper insights into regional differences in adoption
  • Significant disparity in adoption rates across regions: 45% in northern Kenya vs. 15% in coastal areas
  • Younger generations show higher adoption rates
  • Adoption leads to reduced transaction costs for users and service providers
  • Educational campaigns are necessary to increase adoption and improve internet access in remote areas

Abstract

This study examines the adoption rates of digital payment systems in rural Kenyan markets and their economic impacts. A mixed-methods approach was employed, combining quantitative data from surveys with qualitative insights from in-depth interviews. The survey revealed a significant disparity in digital payment adoption rates across different rural regions of Kenya. For instance, the adoption rate in the northern part of the country was found to be 45% compared to only 15% in the coastal region. Rural Kenyans are more likely to adopt digital payments if they perceive them as convenient and secure, with younger generations showing higher rates of use. Economic benefits include reduced transaction costs for users and service providers alike. To increase digital payment adoption in rural Kenya, there is a need for targeted educational campaigns highlighting the advantages of these systems and improving access to internet services in remote areas.

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Cite This Study

Mwangi Kibet (2003) studied this question.

synapsesocial.com/papers/69a1355fed1d949a99abf20ahttps://doi.org/10.5281/zenodo.18778332
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