Viewing the Host's Innovative Strategy Expression from CCTV's Cultural Variety Show--Taking Classic Chanting and Spreading as an Example

Under the dual background of media convergence and the era of big audio-visual,A series of CCTV boutique cultural variety shows show,Become an important carrier for inheriting the excellent Chinese culture,As the spoken language "gatekeeper" of the program, the host's expression strategy directly affects the effectiveness and depth of the program's cultural communication.Taking CCTV's "Classic Odes" as an example, this paper analyzes how the host makes cultural communication more vivid through cultural information translation and formal interaction from the two dimensions of host role positioning and interactive strategies.Studies have shown that these innovative strategies can enhance the effectiveness of program communication and audience acceptance, and have creative transformation and innovative significance for excellent Chinese culture