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March 3, 2026International Journal of Innovative Research in Technology0 citationsOpen Access

Sustainable Marketing Communication to Boost Brand Authenticity: A Study with Reference to Fragrance Industry Al Khanjar

AHAya Fadhil Al HasniAMArwa Ali Al MadhaniSHSara Ahmed Al Hamdani

Key Points

  • Findings reveal a strong link between sustainable marketing communication and brand authenticity.
  • The effectiveness of programs on waste management was assessed among targeted women audiences.
  • Analysis focused on communication strategies within the fragrance industry to promote waste management practices.
  • Implications suggest that enhancing brand authenticity may require integrating sustainability into marketing efforts.

Abstract

Explore the article titled Sustainable Marketing Communication to Boost Brand Authenticity: A Study with Reference to Fragrance Industry Al Khanjar from IJIRT Volume 12, Issue no. This study evaluates the effectiveness of teaching programs on waste management knowledge among women.

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Cite This Study

Hasni et al. (2025) studied this question.

synapsesocial.com/papers/69a75d7ec6e9836116a27968https://doi.org/10.64643/ijirtv12i7-190984-459
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