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March 3, 2026Marketing Letters0 citations

Who gets a reply? Modeling managerial responses to online reviews across industries

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LKLavy KhoushinskyAKArseny Kokotov

Key Points

  • Findings indicate that managerial responses show varied likelihood across industries, with some sectors actively engaging with feedback.
  • The crucial metric reveals that industries with higher consumer engagement tend to provide more frequent responses, reflecting their responsiveness.
  • Analysis of online reviews across diverse industries highlights patterns in managerial responses, employing sentiment analysis techniques for insights.
  • These findings may enable businesses to refine their online engagement strategies based on industry-specific response patterns.
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Cite This Study

Khoushinsky et al. (2026) studied this question.

synapsesocial.com/papers/69a76724badf0bb9e87dfbfahttps://doi.org/10.1007/s11002-026-09813-w
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