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March 3, 2026International Journal of Hospitality Management0 citations

Her wine, her way: How women’s ownership disclosure in wine marketing shapes women consumers’ choices

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DDDemi Shenrui DengCCChristina Geng-qing ChiUniversity of JohannesburgRCRuiying CaiWashington State University

Key Points

  • Ownership disclosure in wine marketing significantly influences female consumer choices, enhancing brand perception.
  • Women who know the ownership of a wine brand demonstrate stronger preferences for products, indicating a unique marketing angle.
  • Analysis explores consumer behavior in wine selection, focusing specifically on the role of ownership in shaping preferences.
  • These findings highlight the importance of transparent marketing strategies to engage female consumers effectively.
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Cite This Study

Deng et al. (2026) studied this question.

synapsesocial.com/papers/69a76897badf0bb9e87e53d5https://doi.org/10.1016/j.ijhm.2026.104596
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