Many theorists tie social norms to attitudes, such as expectations on others, perhaps along with conforming practices. Challenging this view, we instead ground social norms in a social norming process, an often non-verbal social communication process that ‘makes’ the norm through mutual expressions of support. We present the process-based account of social norms and social normativity, and distinguish social norms from social pressures, social practices, and Lewisian conventions. The process-based view brings social norms closer to legal norms, by tying them to ‘expressive acts’, just as laws and contracts arise through acts of voting or signing, not through mere attitudes.
Dietrich et al. (2026) studied this question.