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March 7, 20260 citationsOpen Access

Sustainable Tourism Business Models in Tanzanian Context,

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SSSimba SserunkulaTMTadesse MremaMKMwihaki Kigwa

Key Points

  • This study aims to explore the adoption of sustainable tourism business models in Tanzania and the associated challenges.
  • Conducted qualitative interviews with tourism stakeholders
  • Administered quantitative surveys to gather data
  • Analyzed sustainable practices adopted by businesses
  • 45% of businesses implemented at least one sustainable tourism practice
  • Trend observed towards eco-friendly accommodations over waste management
  • Challenges identified in the implementation of sustainable practices

Abstract

Sustainable tourism in Tanzania has been a subject of interest for several years. A mixed methods study combining qualitative interviews with quantitative surveys to analyse data from various stakeholders. The survey revealed that 45% of businesses adopted at least one sustainable practice, with a notable trend towards eco-friendly accommodations over waste management initiatives. Sustainable tourism practices are gaining traction in Tanzania but face significant implementation challenges. Stakeholders should prioritise collaborative efforts and policy support to enhance the sustainability of tourism operations.

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Cite This Study

Sserunkula et al. (2008) studied this question.

synapsesocial.com/papers/69abc2725af8044f7a4ec0e9https://doi.org/10.5281/zenodo.18879728
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