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March 12, 20260 citationsOpen Access

Behavioral Drivers of Battery Rickshaw Preference: Consumer Acceptance, Safety Risks, and Regulatory Frameworks

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MFMostafijur Rahman FarhadTITalha IslamSSSadman Sakib

Key Points

  • The study aims to explore the factors affecting the acceptance of battery rickshaws in urban settings.
  • Conducted a structured survey with 242 individuals, retaining 218 valid samples after data screening.
  • Utilized Exploratory Factor Analysis (EFA) to identify six key constructs related to battery rickshaw usage.
  • Applied Confirmatory Factor Analysis (CFA) to validate the measurement model's reliability.
  • Employed Structural Equation Modeling (SEM) to assess relationships between constructs and user preferences.
  • Subjective norms and attitudes positively affect usage intention for battery rickshaws.
  • Road-sharing perception enhances behavioral choices regarding battery rickshaw use.
  • Practical experience and constraints negatively influence acceptance, suggesting operational challenges.
  • Support for sustainable urban transport indirectly improves user acceptance through reducing constraints.

Abstract

Once banned for safety and regulatory purposes, battery rickshaws in Bangladesh have seen a recent upsurge in popularity as an affordable and convenient means of transportation for short distances in urban areas. Due to mounting concerns for the health effects associated with the physical exertion of rickshaw pulling, a significant proportion of rickshaw-pullers have increasingly shifted towards battery rickshaws. Nevertheless, several major issues continue to exist regarding unauthorized battery charging, tax avoidance, and roadworthy driving on the streets. The aim of this exploratory study is to identify the contextual and behavioral factors that promote the acceptance of battery rickshaws, using Structural Equation Modeling (SEM). The research was conducted using a structured survey of 242 individuals. After conducting a thorough data screening to eliminate incomplete and invalid entries, 218 valid samples were retained. Exploratory Factor Analysis (EFA) was first conducted to uncover underlying dimensions, resulting in six key constructs: Subjective Norm, Attitude Towards Battery Rickshaw, Usage Intention, Practical Experience however, it has a significant impact on improving practical experience and reducing constraints and thus indirectly enhances user acceptance. In spite of increased use of battery rickshaws, issues of safety, especially sudden turns and driver impatience, remain unsolved. The paper explains the changing urban transport mode choices in Bangladesh and highlights areas for policy intervention along with the safe integration of the battery rickshaw in the transport system.

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Cite This Study

Farhad et al. (2026) studied this question.

synapsesocial.com/papers/69b25abe96eeacc4fcec8b83https://doi.org/10.5281/zenodo.18942724
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