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March 13, 2026Culinary Science & Hospitality Research0 citationsOpen Access

Exploring Cultural Authenticity in Foreign Tourists’ Local Food Service Experiences through Online Reviews

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WCWooje Cho

Key Points

  • This research aims to understand how foreign tourists perceive and experience cultural authenticity in local food services.
  • Conducted qualitative content analysis of 567 online reviews from 2022 to 2024
  • Identified three dimensions of authenticity: service experience, cultural interpretation, and emotional authenticity
  • Examined how sensory factors influence tourists’ perception of authenticity
  • Tourists perceive authenticity through sensory factors like food quality and service attitude
  • Cultural interpretation involves local traditions and storytelling
  • Emotional authenticity is linked to empathy and sincere connections
  • Authenticity is a dynamic process, not a static attribute of food itself

Abstract

This study explores how foreign tourists perceive cultural authenticity in local food service experiences through online reviews. Using qualitative content analysis of 567 reviews written between 2022 and 2024, the study identifies three interrelated dimensions of authenticity: service experience, cultural interpretation, and emotional authenticity. Tourists initially recognize authenticity through sensory factors such as food quality, service attitude, and atmosphere; interpret it through local traditions, storytelling, and regional identity; and ultimately internalize it through empathy, sincerity, and emotional connection. The results indicate that authenticity is not a fixed attribute of food itself but a dynamic process shaped through tourists’ sensory, cognitive, and emotional engagement with local culture. Local food thus serves as both a tangible and emotional medium linking cultural understanding and affective experience. This study expands the scope of authenticity research beyond heritage contexts and offers practical insights for developing food tourism strategies that emphasize human warmth, narrative experience, and sincere hospitality as key components of authentic cultural encounters.

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Cite This Study

Wooje Cho (2026) studied this question.

synapsesocial.com/papers/69b3ab0002a1e69014ccbacbhttps://doi.org/10.20878/cshr.2026.32.2.009
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